NEW MEDIA vs OLD SCHOOL: by Amy Fond
(Reading time: 90 seconds)
In the past few weeks,
two interesting media studies were released. But if you were looking online,
you probably missed them.
The most recent from
eMarketer shows Americans are spending some 23 hours per week online with
social media sites. That's almost a full day each week spent on Facebook,
Tumblr, Twitter and more. Imagine, you wake up at 7am, sit down in front of
your computer, and then surf social media sites till 6am the next morning.
To many the findings
come as no surprise. Think about the last day you spent without even looking
on-line at all.
The more eyebrow raising
study comes from McKinsey and Company. They say most of our news consumption…
isn’t coming from our computer.
Yep, even though we’re
on-line for almost a solid day a week, we’re still getting our news from other
According to McKinsey,
35% of our news is coming from legacy media like newspapers, compared with only
4% from our laptop and just 2% from our smart phones.
We’re also reading
newspapers for a longer amount of time than we’re reading news on a site like
CNN.com. A reader, on average, spends a little over a minute a day on a news
website, compared to some 27 minutes per day lingering on a newspaper. And on a
weekend we’re spending close to an hour with the Sunday paper.
The study doesn’t say
why, but part of the answer may be that newspaper readers are more invested
consumers. If you’re already online for 23 hours, chances are you’ll skim a
news site. But carving out time to pick-up the paper, and sit down to read it,
requires a different level of commitment and attention.
We may spend 14% of our
week, tweeting, posting, browsing and blogging, but when it comes to getting
the news we surprisingly still prefer paper.
Something to think about
before your next interview with the press. More people than you think will be
reading your words!