by Amy Fond / Cameron Communications Inc
The Clip below may
be great TV – but it’s also a great lesson on just how important media training
can be – especially if there are questions you don’t want to answer.
Click here to watch
It’s a lesson former U.S. Senate candidate
Christine O’Donnell learned the hard way when her interview with Piers Morgan
on CNN’s ‘Piers Morgan Tonight’ went from benign to belligerent, and ended with
the Tea Party leader walking off the set mid-interview.
O’Donnell, a guest on the show to promote her new
non-fiction book “Trouble Maker”, apparently didn’t want to talk about her
views on abstinence and gay marriage.
But seems that’s the only thing Morgan wanted to ask.
When pressed the first time on abstinence, she
deflects with a laugh, the second time with
more bite, sniping, "Let’s not even go
there.” Then when asked her views on gay marriage O'Donnell repeats, “I’m here to
talk about my book.” Morgan, who’s blatantly amused, then cites these are
her book and
are therefore fair game. O’Donnell tries to deflect prompting Morgan to ask the cringing question, “Why are you being so weird?”
it to say she was backed into a tough corner with a tenacious reporter breathing
down her neck. Her problems, though,began before the interview even
started. When you agree to do an interview with a journalist
– you agree on a basic topic to be the focus.
O’Donnell agreed to talk about
and promote her book – so she should have been prepared for
tough questions concerning what she writes about. Morgan’s correct – if it’s in
the book, it’s a
topic on the table.
O'Donnell called Morgan’s
questions “creepy” and said she never envisioned things ending the way it did.
But she should have. If O'Donnell wanted
to stick solely to
her topics, than she should have done an infomercial, not an interview.
But there's another lesson as well: – not all interviews are worth
doing! If you feel the host is a wrong fit, or that you or your company may be
painted poorly, then don’t do the interview. Would this have played out the
same way if O’Donnell had appeared on Fox News Channel? Maybe not.
After Piers Morgan invited Christine O’Donnell to
come back the next night,
the politician declined in a
tweet calling him “a cheeky bugger.” Once her episode aired, CNN had a better
name for Morgan - “Ratings King.”