INFORMATION IS CHEAP, ATTENTION IS EXPENSIVE

Scrolling through the usual cat videos and food selfies of my 500+ closest “friends” on Facebook, I came across something rather profound:

“When Information Is Cheap, Attention is Expensive”.

Its placement on Facebook proved its own point.  

We are awash in social and traditional media and everyone gets the same “voice”.  But what separates one man’s vacation photos from a thoughtful analysis in the NY Times is what my media training career has been about for 30+ years.

What Is Your Message… and Why Should I Care?

If our clients can’t capture your attention, be they on CNBC or Twitter, in the first 30 seconds, you’re gone.  So what our workshops often end up focusing on is not the stylistic differences between TV and print, but some real basics of messaging:  who are you, what are you selling and why should we give a damn?

Effective messaging is not a “mission statement”.  It is not your sales slogan or marketing materials or “positioning”.  It’s closer to your elevator speech, but targeted to a specific audience… geographically, demographically and psychographically.

So… what is YOUR Message?  And how can we help you hone it?

Contact us at Jim@Mediatrainer.TV