Reading Time: one minute
Don’t miss the HBO
movie “Phil Spector”
starring Al Pacino and Helen Mirren, not for the
convincing portrayal of an egomaniac rock legend but for the back-story on his
For me the best scene was his attorney’s mock courtroom
cross-examination of Spector, subjecting him to what was surely going to happen
in his real trial.
The actors in the
mock-trial challenge Spector in every possible way, cross-examining him to the
point of breaking. Pacino’s depiction of
Spector’s meltdown was classic, with even his character realizing that his team’s
grilling showed his weaknesses as a witness.
Our clients aren’t facing life in jail on murder charges but
a trial of a different sort in the media and the court of public opinion.
Our job is to dig deep and find every possible weakness,
subjecting those clients to realistic but challenging interview role playing. Our mock interviews (on-camera and for print)
are probably harder than they’ll ever get from real reporters.
That role playing and the subsequent critique give us a
chance to anticipate real reporters’ challenging questions and hone the best
answers possible. We tell our clients to
never lie, but to focus on the story they’d like to tell.
That’s what good media training should be: not “charm school”, but facing the tough